SAP® Customer Experience
Our customer experience suite is based on an open and agile platform that provides intelligence and customer data management across your business: from sales, marketing, and commerce to customer service and supply chain.
Best-run businesses know that great products and services are no longer enough to keep loyal customers. To deliver and manage the exceptional experiences that their customers expect, CX leaders must listen, understand customers’ motivations, and act in the right moment. This is the new era of experience management.